A New Relationship – People and Cars: How Consumers Around the World Want Cars to Fit their Lives

IBM Institute for Business Values
http://ibm.co/1OtJwqI

[Green Car Congress] Consumers expect to use cars differently—showing particular interest in self-enabling vehicles—though they don’t necessarily want to own one in the traditional sense, according to the results of IBM’s automotive consumer study, presented at the North American International Auto Show (NAIAS) in Detroit…

[The report shows] that consumers also show a high level of interest in self-enabling vehicles, or cars that can learn, heal, drive and socialize. These capabilities include autonomous, self-driving cars, vehicles that can be fixed without human intervention and the implementation of cognitive computing to learn and assimilate to the driver’s behaviors, the vehicle itself and the surrounding environment…

The personal car will continue to be a primary mode of transportation, as its convenience remains very attractive to consumers. However there is a shift underway in what it means to own a vehicle. Of those surveyed, 42% would consider alternative ownership modes such as subscription pricing, while another 24% of respondents were very interested in fractional ownership of vehicles.

Thirty-nine percent of consumers would consider a car-sharing model and 36% surveyed would choose the on-demand ride sharing option…

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