[GreenBiz] …a new crowdfunding site for carbon offsets aims to use its platform to go beyond engaging concerned individuals.
CarbonStory wants to get companies on board to launch employee engagement programs — and perhaps even the customers of company brands — through offsetting projects of their choice within a gamification framework.
The website first guides users through its carbon footprint calculator, then enables them to choose from almost two dozen offset projects around the world to offset their monthly consumption. Rates range from $4/ton (for renewable energy projects) to $16/ton (for a drinking water project in Kenya distributing filters that eliminate the need for heating). After purchasing the offsets, users can boast about their carbon neutral status with their social network (they must log onto Facebook first) – and possibly entice others to do the same…